Justin Harris 

Corojo, Corojo, Corojo.

Corojo tells the story of a Cuban family that relocated to the valleys of Honduras so that they could continue doing what they love. Corojo tells the story of the name behind the original Camacho brand that gave it the reputation for quality, taste and tradition. Corojo tells the story of the re-entry into the cigar industry for the patriarch of the Eiroa family and the premium leaf that has been enjoyed by cigar lovers since the 1930s.

JRE Tobacco, founded by Julio Eiroa and son Justo, is a “crop to shop operation” where “commitment to quality and consumer satisfaction is never compromised or circumvented.” I sat down with Justo at UPTown’s Smoke Shop in Nashville and had a conversation over an “Authentic Corojo” lancero from the Aladino line. According to Justo, the return to the industry was a must…especially for his father. After their non-compete had expired post-sale of the Camacho brand, it seemed only natural to get back to producing cigars with the tobacco that they had been growing and perfecting for years.

We sat in the lounge and our conversation centered around what it means to enjoy cigars, as Justo was not trying to “sell” his product. “I’m not a salesperson, I’m a farmer, and I just love tobacco.” Justo also provided a history lesson in Corojo, as he spoke of its origins in Cuba, like his father. Corojo, known as “The World’s Best Wrapper” was used on all Cuban cigars between the 1930’s and 1990’s, which explains its popularity amongst enthusiasts. While many agronomists developed hybrids of the leaf because of it’s susceptibility to disease, Honduras (because of it’s climate and soil composition) became the ideal and exclusive region in the world to carry on the “rich” and spicy” heritage of the seed. JRE is striving to give the industry the closest thing to an authentic, traditional Cuban as it can get outside of the island country.

Smoking and connecting over the Aladino was easy, as the smooth, lightweight, and flavorful Corojo puro (wrapper, binder and filler) offered a unique taste and the right amount of body not to overwhelm. You could feel the passion that Justo had for premium tobacco as he shared details about their heritage, their manufacturing and their philosophy.

Construction was spot on as there was just the right resistance on the draw, it burned evenly throughout and felt great in hand. The comment was made while enjoying it that the cigar almost didn’t look real as it burned because of the absence of visible veins and the clean and sharp burn. According to Justo, JRE uses two-year old viso and seco for the blend and no ligero, so that consumers can enjoy all of the puro Honduran taste without any “unnecessary” kick.

Aladino Elegante
Vitola: 38 x 7 Lancero
Wrapper: Honduran Corojo
Binder: Honduran Corojo
Filler: Honduran Corojo

The Aladino’s retail presentation immediately captures your attention as 7 of the 9 sizes come in a large, 19.5″ x 12′ wooden box with removable, traditional Cuban artwork under the lid. Each tray of the large box holds 10 cigars and displays the name and dimensions of each vitola. First introduced at the 2015 International Premium Cigar & Pipe Retailers Association (IPCPR), the Aladino is now hitting shelves nationwide and has already hit the shelves at Primings Cigar Lounge and Bar and is ready to be enjoyed by all.